I think Shel Israel ,Edleman, and Pepsico, should fund some therapy for Mr Feldman self hate is a bad state of mind ! Self-hatred, self-loathing, also sometimes autophobia refers to an extreme dislike of oneself, or being angry at oneself. The term is also used to designate a dislike or hatred of a group to which one belongs. For instance, “ethnic self-hatred” is the extreme dislike of one’s ethnic group. Accusations of self-hatred are often used as an ad hominem attack. The term “self-hatred” is used infrequently by psychologists and psychiatrists, who would usually describe people who hate themselves as “persons with low self-esteem”. Some people think that self-hatred and shame are important factors in some or many mental disorders, especially disorders that involve a perceived defect of oneself (e.g. body dysmorphic disorder). “Ethnic self-hatred” is considered by some people as being a cultural issue, to which psychological theories have limited relevance. Self-hatred is also a prime feature of avoidant personality disorder.